Boulder's journalistic bastion, The Daily Camera, had a lead story on Tuesday announcing that the Niwot-based company that makes those ugly Crocs is going public. Here's the link to that story: Crocs files for public offering. Here's also a link to the column I wrote way back in November about how absolutely ugly they are: link back to my November article discussing the hideousness of the Croc.
A stroll around Boulder indicates that investing in Crocs, the company, may be a good idea. I swear everyone is wearing those hideous shoes! I think it's a case of social norms -- everyone else is wearing them so why not? Meanwhile, I have yet to talk to a person, even those currently sporting Crocs, who does not think they are the ugliest things ever. "But they are so comfortable," they inevitably say. I don't think that's an excuse. I mean sweats are super comfortable, but I don't wear those everywhere I go. At some point, you've got to draw a line in the fashion sand. Even in Boulder, which is one big town illustrating What Not to Wear.